Author: Chris Forbes
Format; Electronic download, PDF
Website: http://ministrymarketingcoach.com/blog/wp-content/uploads/2008/04/facebook-for-pastors-by-chris-forbes.pdf
Chris Forbes has written a 31-page electronic book on how to use the social networking tool "Facebook" to market the local church. He discusses such things as branding your ministry, using Facebook to 'touch' your congregation, make your connection to people more immediate and personal, how to best use the Profile page and how to use Facebook to promote church events.
PROS
- Download is free
- Content is very relevant and timely
- Author writes well and the eBook is well done
- Associated Facebook account, http://www.facebook.com/group.php?gid=18403101472
CONS
- Some of the newer features of Facebook are not covered as yet. Hopefully an update will be coming soon.
SUMMARY
I would give this one an 9.0 out of 10.0, a truly hearty recommendation for any pastor to read and profit by Chris Forbes experience and wonderful writing. This is especially useful for the bivocational pastor who has to make the best possible use of time, and who is not free to physically drop everything and talk to or see their parishioners.
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